Right now many new traffic exchanges pop up every single week. And most of them are trash. If you want to have a little bit of an edge over the competition here is a guide to help you out with your new traffic exchange.
We will start with the basics and move up from there:
1. Domain – You will need a .com domain/te name. If you use any other domain, I highly recommend you also get the .com name for it because no one is going to remember supercoolexchange.co.uk but will have a much easier time remember supercoolexchange.com. Also remember the key trick to domain names, if you cannot say it over the radio and have someone be able to get to your site, then it is a bad name. K.I.S.S. No one wants to try and find interenetwebtrafficsocialwebexchangeforpeople.com. For registering domain names we recommend www.GoDaddy.com . You’re price at www.GoDaddy.com to register is $12.99 a year.
2. Hosting – You need good hosting that knows how to work with traffic exchanges. Ronshostingspot.com probably isn’t your best solution for hosting. Cheapest isn’t always the best. You need reliable and almost guaranteed uptime. You will also need scalability, as your exchange grows, you will need to be able to quickly move to a larger server when the time comes. For hosting, we recommend LiquidWeb. They have a ton of great options and smart servers that allow scaling with the click of a button. LiquidWeb has hosting options that start at $24.99 a month to start.
3. Traffic Exchange Script – You will need a good quality, up to date script. Of all the script options out there we recommend you get the LFMTE script. Why? It is by far the easiest script to work with and is quickly configurable to your needs. It is a very simple script for a programmer to get into and add anything you may need without a major cause for issue. LFMTE also has constant updates to their script and simple install plugins that you can add to your exchange without the need of a programmer. A single LFMTE license costs $197.
4. Design – This is not a step to skip. You need a high quality design that makes your new exchange stand out from the hundreds of others out there. If you think designing your own exchange is a good idea, then you shouldn’t be an owner(there are a few exceptions to the rule here, if you are a designer and know what to do, then ignore me on this one). We recommend CheapMiniSite for your exchange design. Maksa does some great work and has reasonable prices. For a design, you are looking at anywhere from $200-$1000 plus $50 for the PSD files. (Hint: YOU WANT THE PSD FILES!!!)
5. Affiliate Tools – If you do not have affiliate tools, then your members will not be able to promote your new exchange, helping you grow. Just like design, affiliate tools are not something that you want to skip. If you are not a designer or writer, then don’t do this on your own. Pay someone. For a complete set of affiliate tools you are looking anywhere from $200 to $500 depending on who you buy from and what all you get.
6. Programmer – You will need to hire a programmer for any custom work that you are going to have done. Don’t plan on having any custom work done? Then Stop Reading Now, because your exchange is going to be the same as hundreds of other exchanges and has little to no chance of success, PERIOD. You can find programmers within the exchange community or you can check out FreeLancer. Programmers can be hired on an hourly wage or by project. Expect to spend anywhere from $150 to $1000+ depending on what you want added to your exchange.
7. Credits – You will need a massive amount of credits at various traffic exchanges to get you started and to continue your exchange growth. I would start with purchasing 50k-100k credits from the top 10 exchanges. 25k-50k from the top 11-25 exchanges. And 5k-25k for any other exchanges you feel necessary. We recommend using TrafficExchangeList and AffiliateFunnel to gauge the top traffic exchanges out there.
8. Start Pages – Start pages along with regular views have amounted to some of the best sign-up ratios we have seen. When used effectively this combination can be a killer one to get members looking at your new exchange. Start Pages range anywhere from $6.97 up to $169.95 for a week.
9. Support Desk – You need a high quality support desk, not a button where people can email email@example.com. Hesk offers a good support desk for anyone starting out. There are many others out there. Just find what is good for you and stick with it.
These 9 things should get you started off on the right foot. This list is NOT the end all be all of owning a traffic exchange, there is MUCH more involved. For example, when you purchase a TE script, take the time necessary to learn everything about it. There are so many owners out there that have the slightest clue about how their script works. How can you take full advantage of something if you do not even know and understand how it works?
Understand that starting a TE is no easy task, nor is it cheap. When you are looking to start a TE, you should be honest with yourself and plan to have around $10k+ to get it started and another $500-$2k monthly to keep it running and growing at a good consistent pace.
If you are not willing to go above and beyond with everything that you do, including setting up and starting your TE off on the right foot. Then we suggest that you not open a traffic exchange at this time. Right now there are nearly thousands of traffic exchanges out there, and if you do not step up and above the competition, your survival rate is slim. VERY SLIM. So do not sit around and think that you can start an exchange with little to no start-up costs.
If you have any comments or suggestions for anyone looking to open a new TE, then please provide some feedback by commenting below.